Blog Archives

02/09/2024

The best is yet to come for TV advertising 

Head of Broadcast Gregor Chalmers explores the future of TV advertising.

03/05/2024

Sledgehammer vs scalpel: TV planning is about power as well as precision

Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.