Blog Archives
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.