Monthly Archives: July 2020
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
A lesson from Saturday night at the (socially distanced) movies
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Independents: The heroes of advertising in 2020
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.