Category Archives: Thoughts
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
A day with.. Ben Duncan, Senior Client Account Executive
For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
What will be the most important digital marketing platform in 2 years?
A roundup of our recent Digital Departments debate around the future of different marketing platforms.
Navigating the ‘Cost of Giving’ crisis
Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.
A day with.. Liz Whitworth, AV Investment Executive
For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.
Why tech stacks aren’t the antithesis of creative planning
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
NGOs vs. Sensationalism
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
In marketing, as in comedy, originality is the key to success
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
The DTC Playbook with Mike Stevens
In this months episode, Head of Planning Christian Taylor sits down with author of ‘The Direct to Consumer Playbook’ Mike Stevens to discuss the challenges facing DTC entrepreneurs.