Category Archives: Thoughts

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

13/04/2020

Marketing during COVID-19: It’s not all or nothing

Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.