Blog Archives
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
TCF 2.0: Just another privacy update or are wider implications pending?
What the latest iteration of the IAB’s transparency and consent framework means for advertisers.
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.