Blog Archives
Cookieless series: #2 Shifting from pragmatism to proactivity
Digital Account Director Mo shares an update on Google’s timings and why brands must avoid the overreliance on cookies to avoid long term impact.
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
What does Musk-induced Twitter chaos mean for brands?
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
What will brands gain from the newest advertising channels?
Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Search horror stories
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
A day with.. Camilla Hay, Senior Digital Account Executive
For this month’s day in the life, Camilla shares what her typical day looks like working as part of the Digital Team at TKF.
Why your digital creative is costing you conversions
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
A day with.. Ben Duncan, Senior Client Account Executive
For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
What will be the most important digital marketing platform in 2 years?
A roundup of our recent Digital Departments debate around the future of different marketing platforms.
Planning for Attention in a fragmented media landscape
Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
Creating a digital framework for a successful 2022
Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.
The future of attribution is data-driven
Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.