Blog Archives

17/11/2022

What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

31/10/2022

Search horror stories

In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.

30/08/2022

A day with.. Camilla Hay, Senior Digital Account Executive

For this month’s day in the life, Camilla shares what her typical day looks like working as part of the Digital Team at TKF.

16/08/2022

Why your digital creative is costing you conversions

MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.

29/06/2022

A day with.. Ben Duncan, Senior Client Account Executive

For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

22/06/2022

What will be the most important digital marketing platform in 2 years?

A roundup of our recent Digital Departments debate around the future of different marketing platforms.

10/05/2022

Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.