Blog Archives
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
The key to effectiveness: Learnings from IPA Effectiveness Awards 2020
Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
Indie media agencies join forces to launch Land of Independents
The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.