Blog Archives
Last call for Christmas 2021
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
Three trends that will determine whether you reach your audience this summer
A look at how you can reach your audience this summer.
Is anyone paying attention to a word you’re saying?
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
From the team: Starting a job during lockdown
Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.
Our city centres may be fuller sooner than we expect
We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.
Prices may rise but efficiencies can still be found
As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?
We may not be locked up (or down), but will all of us leave our cells this summer?
With shops, bars and restaurants back in business, are we finally on the road back to normal?
Unpacking Google’s post-cookie roadmap announcement
Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.
Plan for “Disturbances in the Force” this spring
Our advice for performance advertisers as lockdown restrictions begin to ease.
TKF awarded TAG Brand Safety Certification
TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.
The Spotify Audience Network: A New Era for Podcast Advertising
A look at podcast advertising and what the new era means for us as advertisers.
White Claw appoints The Kite Factory as UK media agency
We welcome White Claw to TKF family.
Could Covid-19 have changed our listening habits for good?
How the pandemic has changed our listening habits, and what impact this has for radio.
Will heritage newspaper brands thrive in a post cookie world?
A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.
What separated the best from the rest in fundraising in 2020?
A look back at fundraising in 2020 and how charities can drive growth this year.
What does Boris’s roadmap mean for UK advertisers?
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
The next 10 years for subscriptions
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
How are different audiences feeling about Christmas and what role do brands have to play?
How to make your Christmas marketing a little less “bumpy” and a little more Bublé.
What will impending job losses mean for sales this Christmas?
We explore what the impending job losses means for sales this Christmas.
Should you invest in media this autumn?
A look and why, how and where you should be investing in media this autumn.
Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
