Blog Archives
Action for Children and The Kite Factory team up for annual Secret Santa campaign
We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.
Media Week Gold Winners: Long-Term Media Strategy
We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.
Customer Moods, Mindsets and Mental Capacity
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
The 2021 generation gap: should we be worried?
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
What will impending job losses mean for sales this Christmas?
We explore what the impending job losses means for sales this Christmas.
Radio? Ruh Roh…
A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..
How shared media can step change your marketing
How Shared Media can step-change your business and make your budget work significantly harder.
Is the time-honoured newsstand finally facing extinction?
Why it might be time for press advertisers to diversify their channel planning this autumn.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Perfect Match: The LTA appoints The&Partnership and The Kite Factory
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.