Blog Archives
iOS 14: Overcoming the on-going measurement challenge
What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
Preventing poor performance post TV price plunge
Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.
Programmatic display: From villain to local hero?
As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.
The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
The Kite Factory Names New UK Managing Director in James Smith
TKF promotes Client Service Director James Smith to UK Managing Director.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.