Blog Archives

02/09/2024

The best is yet to come for TV advertising 

Head of Broadcast Gregor Chalmers explores the future of TV advertising.

08/08/2024

TKF appoints Nicky Jones as Head of Charity 

We’re thrilled to welcome Nicky Jones as Head of Charity!

31/07/2024

Media and marketing: A moral maze?

Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.

30/07/2024

Why heavy metal fans might be the most receptive audience to your ad

Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.

24/07/2024

Navigating the Cookie Chaos: What does Google’s update mean for advertisers?

Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.

23/07/2024

Event: Midlife Revolution

Catch up on the highlights and the keynote presentations from our event on exploring the untapped advertising potential of a misrepresented audience

18/07/2024

Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience

Our latest whitepaper report exploring how brands can captivate midlife women.

04/07/2024

The surge of the eco brand: how did they do it?

Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.

26/06/2024

How to act on ad inaction during an election period

What does the upcoming election period mean for us as advertisers?

12/06/2024

Is hate speech being addressed at the same rate as privacy concerns on social media platforms? 

Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.