Blog Archives

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

28/01/2022

Mitigating media inflation in 2022

With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

11/05/2021

Three trends that will determine whether you reach your audience this summer

A look at how you can reach your audience this summer.

04/05/2021

Is anyone paying attention to a word you’re saying?

Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.

28/04/2021

From the team: Starting a job during lockdown

Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.

28/04/2021

Our city centres may be fuller sooner than we expect

We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.

22/04/2021

Prices may rise but efficiencies can still be found

As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?

14/04/2021

We may not be locked up (or down), but will all of us leave our cells this summer?

With shops, bars and restaurants back in business, are we finally on the road back to normal?

24/03/2021

Unpacking Google’s post-cookie roadmap announcement

Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.

24/03/2021

Plan for “Disturbances in the Force” this spring

Our advice for performance advertisers as lockdown restrictions begin to ease.

17/03/2021

TKF awarded TAG Brand Safety Certification

TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.

17/03/2021

The Spotify Audience Network: A New Era for Podcast Advertising

A look at podcast advertising and what the new era means for us as advertisers.

16/03/2021

White Claw appoints The Kite Factory as UK media agency

We welcome White Claw to TKF family.

12/03/2021

Could Covid-19 have changed our listening habits for good?

How the pandemic has changed our listening habits, and what impact this has for radio.

03/03/2021

Will heritage newspaper brands thrive in a post cookie world?

A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.

25/02/2021

What separated the best from the rest in fundraising in 2020?

A look back at fundraising in 2020 and how charities can drive growth this year.

23/02/2021

What does Boris’s roadmap mean for UK advertisers?

Our signposts to BoJo’s recovery map and the implications for brands and their media plans.