Category Archives: Thoughts
How can you stop your marketing budget being seen as a cost?
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
Clash of the tech titans: Who’s really in control?
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Events dear boy, events.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
The next 10 years for subscriptions
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Christmas 2020: Why are diverse ads still facing unacceptable backlash?
Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.