Category Archives: Thoughts
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Events dear boy, events.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.
The next 10 years for subscriptions
Strategy Director, Christian Taylor gives his verdict on the subscription market.
Consumer report: The Lockdown subscriber
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Christmas 2020: Why are diverse ads still facing unacceptable backlash?
Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.
The value of Earned Media in UK Vaccine take-up
Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.
Emerging donor trends from a Covid-19 Special Report
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
Lockdown 2.0: Tracking the seismic waves through the media market
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.