Category Archives: Thoughts
We may not be locked up (or down), but will all of us leave our cells this summer?
With shops, bars and restaurants back in business, are we finally on the road back to normal?
Unpacking Google’s post-cookie roadmap announcement
Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.
Plan for “Disturbances in the Force” this spring
Our advice for performance advertisers as lockdown restrictions begin to ease.
Fireside: Principles & Practices of Fundraising
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
The Spotify Audience Network: A New Era for Podcast Advertising
A look at podcast advertising and what the new era means for us as advertisers.
Could Covid-19 have changed our listening habits for good?
How the pandemic has changed our listening habits, and what impact this has for radio.
Will heritage newspaper brands thrive in a post cookie world?
A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.
What separated the best from the rest in fundraising in 2020?
A look back at fundraising in 2020 and how charities can drive growth this year.
What does Boris’s roadmap mean for UK advertisers?
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
How can you stop your marketing budget being seen as a cost?
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.