Category Archives: Thoughts

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.

24/01/2020

What’s hot this week

Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.

21/01/2020

#PMA20: The Kite Factory on Winning Best Brand Engagement

PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.

07/11/2019

The trust crisis and the sharing solution

Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.

25/10/2019

Mindful money: How Triodos are revolutionising finance marketing

Mindful money: How Triodos are revolutionising finance marketing

29/08/2019

How brands can win at e-gaming

By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.

07/08/2019

Your guide to the social media Donation Sticker

Your guide to the social media Donation Sticker

30/07/2019

IAB Gold Standard is gaining momentum

IAB Gold Standard is gaining momentum

24/07/2019

How to Do More with Less:  a guide to digital optimisation